alyson@wxdesign.co

WX DESIGN CO

Founder
2018–Current

wxdesign.co/

Launched a custom website to showcase data-driven recommendations for workplace design

• Conducted research, digital project management, copywriting, graphic design, front-end web development, and marketing for site launch

DYNAMO

Client Relationship Manager
2016–2017

godynamo.com/

Optimized client experience and business development processes at a data-driven digital creative agency

• Increased client satisfaction as demonstrated by Net Promoter Score of 80
• Managed sales pipeline in Pipedrive CRM, led internal project team in creation of personalized client proposals, negotiated contracts
• Managed and analyzed CRM data to recommend process improvements, resulting in a 28% increase in our conversion rate and a ten week reduction in lead qualification time

U.S. Consulate Montreal

Public Affairs Program Assistant
2013–2016

Promoted partnership opportunities between the U.S. and Canada in line with foreign policy priorities

• Advised U.S. government officials and VIPs on the local economic and cultural climate, planned events, drafted talking points, blog posts & social media content
• Expanded the consulate’s network and increased engagement with influential local entrepreneurs
• Encouraged participation of women in male-dominated STEM fields through grant administration and speaker programs
• Brokered partnerships between U.S. community colleges and Quebec CEGEPs for academic exchanges, vocational training and work placements

Canadian Embassy Paris

Program Assistant
2012

Processed sensitive personal data and promoted bilateral exchange between Canada and France

• Was trusted for my discretion and accuracy when managing sensitive data including visa applications
• Enhanced written and spoken French

McGill University

Promotions Coordinator
2010–2012

Leveraged marketing expertise to increase attendance and optimize fan experience at sports events

• Managed social media communities, website, and media outreach to increase visibility of sports teams among students, alumni, and Montreal community
• Managed the logistics for 90+ special events and sports games per year
• Hired and supervised 30 team members per year

McGill University (2006–2010)

Bachelor of Commerce

  • Majored in psychology of consumer behaviour
  • Competed as a top 10 nationally ranked varsity track athlete
  • Completed a semester of exchange at the University of Western Australia
Cornell University & Polytechnic University of Milan (2018)

Workplace Management Summer School

  • Learned a framework for managing the planning and execution of workplace change processes
  • Presented my recommendations for a corporate client seeking to attract younger employees & update their traditional office layout for increased collaboration

Volunteer Engagement

  • Children’s Issues (Make a Wish Quebec and Montreal Children’s Hospital), Creativity & Business Conferences (C2 Montreal), Promoting advancement of women in STEM fields (Status of Women Canada), Sports (Canadian Olympic Committee)